A Match Made in Heaven: Social and Content

I get questions all the time about the relationship between social and content teams.

I believe they go hand in hand, and both teams should work together. I have worked in places where social and content teams were siloed and places where they worked together.

100% of the time, when one worked with the other, the content that came out of the organization was on brand and hugely successful. When one works without the other, you get videos/graphics that don't quite hit the mark on social because it's made without social media input. How many times have we seen an AWESOME video with huge production quality and very well done, but it falls flat? More times than you can count.

If you work in social, head over to the content people and get to know them, because I promise you it will be a match made in heaven.