The Top 3 ways that long-form content can work for you

Would you ever buy something before you knew it worked?

Can we all agree that every company have an Internet Liaison, someone who just understands how the internet will react to certain things?

The one thing I hear all the time talking to clients and other social media managers is the speed of growth. "I want to start a channel and have 10K followers in 3 months."

The best role I ever played was “Devil’s Advocate.”

The biggest regret I had early on in my career was not speaking up more.

The best advice I ever got was to have a “Closer’s Mentality.”

The number one reason why I believe social media professionals should be promoted to high-level positions? Constant rethinking.

I never understood the need to create social reports weekly. I have always been of thought that Monthly was best, shoot, even bi-monthly sometimes.

Boost Your Brand with Youtube Shorts! 🚀

I always shudder when I see someone pushing a one-size-fits-all type of strategy for social.

This week will be a year since taking the leap starting Serna Digital Strategies and striking out on my own. I won't lie; it was probably the scariest thing I have ever done

Working on Social Media doesn't mean you have to be an influencer

I get questions all the time about the relationship between social and content teams. They go hand in hand.

The biggest Social Media fact I learned is you are going to fail A LOT

The one thing I run into a lot with my clients and my networking rounds is people struggling to start a social media channel.

The biggest Social Media fact I learned is you are going to fail A LOT.

The BIGGEST fear of any Social Media Manager is posting on the wrong account.

Look, I get it - YouTube isn't as sexy as TikTok or Instagram these days.

When I look back at 10+ years of my career in social, I can't help but be in awe of how much things have changed.