ADVICE from a Social Pro

The BIGGEST fear of any Social Media Manager is posting on the wrong account. It is our Boogeyman, the thing that keeps us up at night and has us in a constant loop of anxiety, especially when you run multiples.

My biggest advice is I have a checklist for myself before I post anything anywhere for a client.

1. Does the account match the content you are posting
2. Is this copy on brand for the account
3. Double-check and make sure it is the right content
4. One more look at the profile and name you are posting for
5. POST

I know it seems tedious but the LAST thing you want is a call or email from a client with the line "Morning post." Does anyone else feel this way?