Beware of Social Fraud

Social Media fraud is something I wish was talked about more because if I am a big business investing in an influencer, I want to make sure the audience that I am reaching is REAL.

For example, an Instagram red flag for me is an influencer has 300K followers, which looks awesome on paper, BUT when you look at the posts, their views are super low, and engagement is in the 100s. THAT is buying followers and should be considered FRAUDULENT! Be AWARE of who you work with and if they are foreal!