HOW TO START A SOCIAL CHANNEL

The one thing I run into a lot with my clients and my networking rounds is people struggling to start a social media channel. The best advice I can give is a few steps I always ask myself when I am assessing what success might look like.

1. Who is your audience? That determines what channel you might want to start with.
2. What type of story do you want to tell? That determines what type of content you might publish
3. Are you in it for the long haul? Sometimes seeing any positive lift on a new channel might take weeks or months; you need to stay at it and continue to post even if the results are not what you're thinking you might get. It's a LONG GAME!