Social Media gets no REspect
The number one reason why I believe social media professionals should be promoted to high-level positions? Constant rethinking.
As a social media professional, you are constantly rethinking your strategy and learning and relearning what works and doesn't in the digital space. That type of mindset helps you make better decisions and helps you constantly reevaluate and stay ahead of the curve instead of behind it. That's the value that social media professionals add.