The perfect Social Strategy doesn’t exist

I always shudder when I see someone pushing a one-size-fits-all type of strategy for social. A perfect strategy is always changing because the platforms are always changing. Learning from the pieces of content that maybe didn't hit as hard as you thought can be a crucial piece in learning about your audience. The best advice I ever received was, "Just because a piece of content didn't take off doesn't mean it's bad, just means your messaging was wrong." I think about that daily when I post for my clients, and you should too!