Playing Devil’s Advocate

The best role I ever played was “Devil’s Advocate.”

I hold it with pride because being a different voice or the other side of a conversation or ideation is extremely valuable. Your opposite POV could save your brand from a PR nightmare and provide more brand value than you know. It also is a powerful tool to find ideas that maybe you’re not even close to. You’ve heard about the power of NO, well the power of the Devil’s Advocate can be a game changer. Don’t be afraid and play the role next time.